Marketing Management Service Quality In Building Brand

Question: Discuss about the Marketing Management for Service Quality In Building Brand . Answer: Overview The business organizations need to advance in the implementation of the approaches of commercial procedures toward the valuation of the morals produced through operational marketing philosophies and supervision of stakeholders. The contemporaneous investigation refers to the in-house and peripheral trials of the industrial endeavors to revolutionize a radical transformation in the technical up progression. The analysis of report depicts the Commercial operations to promote the standing image of the Companies and pact with the customer buying performance that climaxes the concept of decision-making practice (Aaker, 2011). The Coca Cola Corporation of Australian domain is labeled for assessment of the factual approach which stances as the prominent theme of the superiority in contrast to the competing entities like Pepsi. It has numerous functioning zones across the global arena. The yearlong clashes with the leading contestant, Pepsi cola, must move on the way to a novel approach in t he expansion of the elegance of purchaser motivated assertiveness that emphasizes the favored inspections of the outlooks of the patrons (Cemal et al. 2011). The serviceable entity has articulated great apprehension for the brand assessment and customer consciousness in their broadcasting activities over and done with diverse sources. They are keenly interested to protect glass bottles from having smashed or crashed and destroyed and modify their assortment toward the fantastic container of soda stream. Marketing Strategy The corporate strategy can be labeled as marvels of choices and schedules founded on the varieties of procedures and required possessions to accomplish the anticipated objectives of the syndicate. This monitors the impression of competitive breakdown of the promotion criteria as defined by the manufacturers. The business strategies hinge on typically the marketplace situations and the purchasing nature of the folks Chiavetta Porter, 2013). The numerous challenges are shaped and confronted by the readiness of the inventive perseverance of the organizations; the monotonous responsibilities are accomplished rendering to the requirements, and the rising demands of the harvests. The business policy grows with the sequence of successive thoughts and movements initiated by the authorized executives who continually attempt to have newfangled and groundbreaking conceptions of marketing the yields and chances (Chernatony McDonald, 2012). In the current stage, it has turned out to be further bendable while framing and fixing the connotation of merchandise, the brand the communication procedure, the delivery scheme, the social resource and the assessing of the harvests. The impression of capability has progressed toward marketplace driven proficiencies. The marketplace of soft beverages exists under the jurisdiction of leading two defenders- Coke as well as Pepsi which are the foremost contestants in the arena of holding the impending patrons. The landing of Coke originates with the yields of bottled and preserved cold drink stuffs that enclosed soft fluids for diverse nations with the aiding purpose of Georgia with instant coffees to the public. The Coca cola premeditated to start a diet permitted coke creation sugared with synthetic sweetener termed sucralose, and the identical category of invention is executed in the drinks of Pepsi (Dahln et al. 2010). There remained an overall clash of coca cola nutrients, with coke as well as diet coke. The affair of preparing Pepsi was established well ahead in at the close of nineties. The division from the former years had robust disposition in the direction of the modification of artifact portfolio. The backbone of professional endeavor moved to reconstruct the core drive to emphasis on three landscapes: soft drinks, nutrition and eateries with the conveyance and decent consignment corporate that were not present. The stuffs of Pepsi cola are available in more than 150 countries and regions in the global sphere with the appetizers being advertised in ten transnational marketplaces (Pepsico.com.au, 2016). (Source: Created by author) The movements of advertising rest on the assessment of brand appearance that enhances the distinctiveness of the merchandise and the platform involved in it in appraisal to the substitutes or the additional designs. A substantial demonstration accompanying the approval and promotional values bounces a comprehensive image of the advertising topographies which is warehoused in the perception of the classifying ideologies (Chiavetta Porter, 2013). The communicative procedures climax the amazing potentials that create a solidifying consequence within the psychological setting of the individuals who favor to purchase the artifact and utilize it consequently. The apparatuses of advertising depend on the objectives secured by the corporation in generating communal consciousness and the presentation with regards to surviving marketplaces (The Australian, 2016). Rendering to the classifying philosophy, the merchandise policy, valuing strategy, placement and advertising are connected to each of the marketing factors and generate a mixture of the current and forthcoming proceeds. There remains a prerequisite phenomenon of long-standing speculation for the welfares of the corporation in addition to the patrons. The physiognomies, Proceeds, values, principles, uniqueness, and the operators are the foremost prospective for the greatness of the upshot of the trademark which harvest the variances of tangible and delicate potentials of brands (The Sydney Morning Herald. 2016). Figure: Greatness of Brand appearance (Source: Mullins Walker, 2013) Customers Decision forming Method Figure: Purchasers Decision forming Method (Source: Venkatesan et al. 2010) Appreciation of Delinquency In this segment, the patrons hunt the compasses of the variance of anticipated and actual conditions. They attempt to treasure out the physical detections and recognize the original complications. The factual clients attempt to identify the purposes and determinations of their acquisitions. They incline to label the actual wants or the desires of ordering the final creation of their selection (Powell, 2014). Investigation of Facts: The customer struggles to hunt for the associated evidence regarding the design of invention and the precise brand founded on the acknowledgment of the needs and usages. In this stage, the industrial Corporation needs to add significance to the assessment of the patrons according to their requests and produce the indispensable status of brand to announce the accomplishments of the entity and socialize the brand cognizance approach consequently such that the operators may get the benefit from the substantiation of the creation (Peck et al. 2012). Assessment of Substitutes: The buyers search for the alternatives as per the selected items of the enterprise and evaluate the alternative items on various substitutes that depend upon the contribution of independent selections. The refusal of the merchandise may source severe pressures to the prestigious business that requires to pact with the clients opinions (www.choice.com.au, 2016). Decision for Purchase The choice of buying a substance provides the final zenith of the assortment standards that hinge on numerous issues like value, quality, and labeling, packing, storage of place along with the artifact. This phase stretches substantial period of the procurement procedure for the clients to formulate concerning the acquisition (Mullins Walker, 2013). The client gratification is the actual vision of the business when it challenges to deliver the commercial announcement over numerous online and incoherent means. The advertising mix which contains the persistence of marketing like artifact, place, value, publicity, persons and physical indication bounces the accurate situation of the customers selection (www.alia.org.au, 2016). Post Purchase Conduct: It denotes the concluding phase of the movements connected to the procurement course of the patrons. The consumers choose to buy the artifact rendering to the prime requirements of the patrons. The outlooks of the customs are perceived in the complete method of assortment of substances that highpoint the opinions of the choosers concerning the topographies of the creation that prove the physiognomies of the Business. The amount if products and service after procuring the elements is the leading apprehension linked with the reductions, guarantees, sales value, tools of messages and so on (Parameswaran et al. 2011). Target Spectators The Business appears to board the soft drinks paramours with a robust sensation of thirst with recreation after substantial nourishment or for excitements and pleasurable moments in establishing and contributing in diverse parties or events to rejoice with miscellaneous types of persons. It is fairly predominant amongst the diverse age groups, particularly the youngsters and adolescences of both genders. The alteration in the remodeling of the cans and bottles proved the tangible recreation to entice the target spectators who determined to have groundbreaking stuffs conferring to their selections (Mattson, 2012). The Coke with Pepsi has hard-hitting rivalry to offer their schemes of manipulation in accordance with the operators fondness to judge each others viable plan. The harvests have an demonstrative connection with the patrons that deliver their social boldness and compliments for the preference. The Facebook, Google plus, Email services, Linked In, Twitter, You Tube and significant websites have simplified their crusade. The announcement perceived in the TV sets and the Motion pictures, journals, Correspondents, etc. are an extra benefit to determine the transformations among the flavor and the landscape of the harvests promoted by Pepsi as well as Coke (Kapferer, 2012). Offer details PEPSI Coca Cola It was initiated in the year1893 in North Carolina It has a smaller amount of carbon It fashioned a fresh recipe, termed Pepsi challenge It is sweetened It possess citrus aroma A bottle of 240 ml of Pepsi works with 20 mg sodium It comprises additional caffeine The yields are: Pepsi, Diet Pepsi, Diet Pepsi Lime, Caffeine Free Pepsi, Jazz Diet Pepsi, Pepsi Wild Cherry, Diet Pepsi Max, Pepsi One, Mountain Dew Code Red, Starbucks iced coffee, Tropicana Lemonade, Ocean Spray juices, Mountain Dew, Punches and many more lucrative items It was created in the year,1886 in the precincts of Georgia It has more CO2 Coke devours coke zero artefact to offer with no sugar for diverse age assemblies. It is a lesser amount of sugary substance It bears the organic innovation of vanilla Coca Cola consumes 33 mg of sodium in Coke. It comprises fewer amount of caffeine. The yields are: Coca cola, Coke Zero, Sprite, Maza, Diet coke, Fanta, Pulpy Orange, Milky Delight, Minute maid mixed fruit, Minute maid nimbu fresh, Georgia Gold, Kinley Water, Kinley Soda and other varied products (Source: Icmrindia.org. 2016). Consumers Progression (Source: Created by the author) References Aaker, D.A. (2011) Building Strong Brands, 2nd ed. London: Simon Schuster Apria, T. Georgson, M. (2011) Strategic Brand Management: A European Perspective, 3rd ed. San Francisco: Jossey-Bass Bontrager, B. (2013). Editor's Note. Strategic Enrollment Mgmt Quarterly, 1(2), pp.78-79. Cemal, Z., Azize S., Hakan K., Mehtap . (2011) "The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands", Procedia Social and Behavioral Sciences, 24, 12181231 Chernatony, L. McDonald, M. (2012) Creating Powerful Brands, 4th ed. London: Routledge - Page 244 Chiavetta, D. Porter, A. (2013). Tech mining for innovation management. Technology Analysis Strategic Management, 25(6), pp.617-618. Dahln, M., Lange, F. Smith, T. (2010) Marketing Communications: A Brand Narrative Approach. Page 74, 3rd ed. New York: Wiley. Icmrindia.org. (2016). Coke: Ethical Issues|Business Ethics Case Studies. [online] Retrieved 1 September 2016, from https://www.icmrindia.org/casestudies/catalogue/Business%20Ethics/Coke-Ethical%20Issues-Business%20Ethics.htm [Accessed 2 Sep. 2016]. Kapferer, N. J. (2012) The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 2nd ed. Oxford: Butterworth Heinemann Mattson, E. (2012). Promotion and Marketing Communications. New Delhi: World Technologies. Mullins, J. Walker, O. (2013). Marketing management. New York: McGraw-Hill. Parameswaran, M. G Jacob, I. (2011) Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 7thed. New York: Kaplan Publishing Peck, H., Christopher, M. Clark, M. (2012) Relationship Marketing, 5th ed. London: Prentice Hall Pepsico.com.au. (2016). Company | PepsiCo.com.au. [online] Retrieved 2 September 2016, from https://www.pepsico.com.au/company/ Powell, T. (2014). Strategic management and the person. Strategic Organization, 12(3), pp.200-207. The Australian. (2016). The Australian. [online] Retrieved 2 September 2016, from https://www.theaustralian.com.au/ The Coca-Cola Company. (2016). Coca-Cola Australia. [online] Retrieved 2 September 2016, from https://www.coca-colajourney.com.au/our-company/coca-cola-australia/one-small-idea-how-coca-cola-became-an-aussie-phenomenon The Sydney Morning Herald. (2016). Australian Breaking News Headlines World News Online | SMH.com.au. [online] Retrieved 2 September 2016 from: https://www.smh.com.au/ Venkatesan, R., McAllister, L. Ganesan, S. (2010) CRM in Data Rich Multi-channel Retailing Environments: A Review and Future Research Directions. Journal of Interactive Marketing, 24(2) www.alia.org.au, (2016). [online] Retrieved 2 September 2016, from https://www.alia.org.au/publications.../australian-academic-and-research-libraries-aarl www.choice.com.au, (2016). Australia's leading consumer advocacy group - CHOICE. [online] Retrieved 2 September 2016, from https://www.choice.com.au/

Research methods in the media industry Essay Example

Research methods in the media industry Paper There’s a whole variety of reasons why research is undertaken in the media industry and there’s also a number of different ways to carry out research to acquire the different forms of information required. This report will be discussing the following in detail audience research, qualitative methods, quantitative methods, primary research and secondary research lastly consumer awareness. Why we research in the media industry? As I said before research is undertaken for a variety of reasons. It might be so the director knows what they possibility may need to adjust in their production based on what it’s about, and this is known as content analysis where the producer and the director will research the subject matter to gather information to include into the final production. In addition research might also be undertaken be aware of legal restrictions for instance copyright infringement simply when you want to use the same ideas or the same content you will require written consent from the person who originally invented or owns the idea, in most cases copyright infringement doesnt protect the underlying ideas, it also doesn’t protect facts. For instance, copyright doesnt stop or limit you from expressing in your own words thoughts and facts that originate in any sources you read or view however you must give appropriate credit to the sources in which they originated from. We will write a custom essay sample on Research methods in the media industry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research methods in the media industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research methods in the media industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For instance, there have been several, Alien based films, however only one E. T. Audience research Media products all have a target audience which could be defined by several factors, including age, gender as well as demographics. Whether it’s a chat show, daily newspaper, film or any other media form, each has a clear target audience. You must beware that audiences are not the same besides the audience research tells the producer what most applies to the audience how they can take advantage of what applies to the audience. They may watch previously released films/programmes and find out if they were successful at appealing to that audience. On the other hand they can observe a group viewing of a series premiere to see the group’s reaction and see if they’ve met their expectations and getting a calculation from the observation to see if they need to make some alterations to the production. Additionally Producers may also use BARB to find out further details about their selected audience what exactly is appealing to them after that discus features that will be in the production. Qualitative research methods Qualitative methods are better for finding more descriptive data and opinions because you interact with the research which lets you to explain any misunderstood questions and to go into further detail meaning you get a more factual answer. Methods that are categories under qualitative research range from case studies, interviews, diary analysis and focus groups. For instance the producers of a film will pick out a group which has the profile of their target audience, and will show them the film. This can be done both pre and post release if the film is not performing as well as predicted. The producer could then use the focus group’s response to alter or completely rethink, or even go ahead and take nothing on board and confirm the look and content of the film. Quantitative research methods Quantitative research mainly is numerical data. It could be used by producers of a film or by the company which is marketing it. UK based TV company’s use the( Broadcasters Audience Research Board) BARB for short to analyse viewing ratings, plus radio station use ( Radio Joint Audience Research Limited) short for RAJAR will view the listening numbers. Qualitative and quantitative methods are constantly used together in order to research the habits and preference of the target audience. In order to identify the profile of the audience, producers may look at current demographic models has on age or gender, or they may try to create a new audience for their film. Creating a new audience is much harder to accomplish additionally a producer may have to come up with a film which is appealing to those that feel there’s a gap in the industry, or gather a group of individuals together who all desire a possible reinvasion in the market. Finally when a target audience has been recognized, the film producer will then target the audience by using a series of carefully organised ad campaigns. The films could be promoted in newspapers that the target audience reads, also online sites which are frequently visited by the target audience, or show an ad when you’re guaranteed the most viewers such as champion’s league games or X factor episodes. Primary research methods Primary research is any research that’s done by an individual first hand. There’s a wide range of techniques for primary research from focus groups, interviews, observations and questionnaires, all come under as primary since questions are being asked directly this is research that is done first hand. Primary research is more suitable for finding out detailed information since you wouldn’t have to rely on anyone else’s results to be correct since the individual would have gathered the necessary information themselves so they know everything was done exactly how they wanted so the information is reliable. Primary research can come in the categories of both qualitative and quantitative research since there’s a variety of ways to conduct this research. Detailed look at a few the primary research techniques Questionnaires are regularly used by researchers when they need to gather essential information from a number of people targeting certain groups by age, ethnicity, and gender even social class. There practically surveys that can be sent on the internet in the post or hand out person to person. It’s easy to analyse questionnaires since its just basically gathering numbers, in addition it’s a much cheaper but sometimes a more time consuming process to gather information. Then again on the down side questionnaires aren’t able to get hold of, detailed information since they typically have closed questions yes or no type or the listed options provided in questionnaire. Another potential problem with questionnaire is that the individual taking part in the questionnaire may get the wrong end of the stick about a particular question or just not understand completely. For that reason the individual organising the questionnaire may possibly not get the right results from the questionnaire. Possible way to evade this you could do a pilot study to examine the questionnaire and make any necessary alterations after. Interview: interviews can be divided into three areas structured, semi structured, unstructured interviews. Structured: Structured interviews stick to a specific guideline with set questions sticking to the ones written. Semi structured: Semi structured interviews have some questions however questions can be added on the spot to go into more detail with the questions. Unstructured: lastly unstructured interviews have no questions set. The interviewer will bring up a topic with some questions in their head, similar to a casual conversation than anything. Interviews are mainly qualitative forms of research this method of research can very fruitful to the researcher since you are capable of going into more detail and thus gather further information for your research. On the other hand, the questions asked in an interview may be bias if the interviewer has their personal biased viewpoint placing their opinion in the questions. This may be done by the interviewer if they ask leading questions for instance. Tell us the reason why you like this film, instead of do you like the film. Secondary research methods Secondary research is gathered information that was done by someone else and made accessible to the public. For instance through archives, the internet, and other media outlets such as the news all of these come under secondary data since the information that you receive from these sources is information that the individual never gathered themselves. Potentially secondary research maybe unreliable option of researching since the individual can’t be sure that everything written is accurate since they never carried out the research themselves and they can’t test it and get the same results. On the plus side secondary research is significantly cheaper and faster process to use since the information has been completed for you already by someone else. Detailed look at a few the secondary research techniques The most common practice of secondary research done nowhere days is on the internet to think not too long ago we spent while copy the information on a copy machine. With the vast amount of online resources, traditional means of research done by books seem out dated. It’s now common for a student to complete an essay without opening a single book. However there are always pros and cons with any new technology. Some people like to say there’s a skill involved in finding a book in the library and searching. An Individual can ignore the entire topic that was read thoroughly for pertinent information. This may lead to more people getting the wrong end of the stick and not understanding the subject matter. But it’s a free vast amount of information; free for use for anybody much easier and less process, as well as getting qualitative information and opinions including polls, surveys, are simpler with the internet, assuming you’re aware of where you’re getting your information from. That could lead to a con since it’s not wise to use information from an unaccredited source, not from opinion based sites a lot of these sites around that look creditable but are far from it Consumer awareness. Consumer awareness is the understanding that a consumer is knows his or her legal rights and duties. It’s essential for a consumer to stick to these rights. It’s implemented for the protection of the consumer, so the consumer is not exploited. But the producers may look into consumer awareness to discover if their ad campaign successful or if it’s unsuccessful. NRS The National Readership Survey NRS for short is provides the most dependable and respected audience research in operation for the advertising sector in the UK. The NRS reports on over 250 of the UK’s mainstream newspapers and magazines, you get a sense of the size and nature of the audiences they attract. In this always evolving digital age the NRS still create partnerships with the leading digital data sources providing a clearer vision of the combined total audience future. This is a great source for gathering information since data posted on this site are available without subscription. Already prepared for producers and so on only thing to do now is compare. Company Structure. NRS Ltd is regulated and for the most part funded by three shareholders (IPA) The Institute of Practitioners in Advertising (NPA) The Newspaper Publishers Association (PPA) The Periodical Publishers Association Why are the surveys so important? The way surveys are carried out affects the estimations it produces. Particularly for media measurement surveys NRS randomly selects individual aged 15+ in the UK. Only the chosen individuals may be interviewed to ensure that the surveys are clear and representative. The demographic characteristics won’t have the same reading habits according to their lifestyle and availability. It’s better for NRS to use random testing to reduce the favouritism towards people who are available for interview than others. The Interviews Structure A nonstop survey, all 12 months of the year, 7 days a week Total number: around 36,000 interviews a year with adults aged 15+ per year A random sample: interviews only conducted at randomly selected addresses with randomly selected individuals The average time for an hour takes half an hour.

How to Write an Essay About Business Ethics - Essay Writing Tips For the Ethics Student

How to Write an Essay About Business Ethics - Essay Writing Tips For the Ethics StudentHow to write an essay about business ethics is not as difficult as one might think, the first thing to do is to come up with a question or problem that you want to address and to list all the relevant considerations, characteristics and information that you know are relevant to the question. The next step is to establish a basis or starting point for developing your essay on this subject.The facts should be laid out in the form of a table. If you would like to use a chart then list all the facts in the chart. The whole idea is to lay out the information in the form of a table. It should also be noted that we are now dealing with factual information here.As you go through the facts, you should start with the beginning and go through to the end of the essay in the form of a story, then the final part is the conclusion. This is because most people tend to skip the conclusion and it tends to confuse th em.Your notes on the main facts can either be short and to the point or longer and more involved. As far as essay writing on ethics goes the shorter the better. But make sure you include all the relevant facts as you go through them.Next the tone of the essay will be necessary as well. So the tone is important as far as the essay is concerned. What I mean by that is the tone should match the type of question you are asking. If you are asking how to write an essay about business ethics and there is no goal to get to the conclusion of the essay then just work your way through the facts to the conclusion.Just keep in mind that what you have done is work through the facts. You should think of how you would like the essay to end and incorporate the things you learned from the facts. You can always add some more information at the end.Also the grammar and the spelling are another important part of the essay. There are no rules that apply to writing essays on ethics. They all depend on wha t you and the person who will read the essay are trying to accomplish.

3 Cases of Missing Commas

3 Cases of Missing Commas 3 Cases of Missing Commas 3 Cases of Missing Commas By Mark Nichol The presence or absence of a single punctuation mark can create confusion or ambiguity about the meaning of a sentence. Three sentences illustrating this problem, each followed by discussion and revision, follow: 1. These factors make it hard for management to decide what to communicate to directors given the board’s crowded agenda. The lack of punctuation preceding given creates the implication that it is a verb that refers to something the directors are being handed. But here, given is a preposition signaling that information about a mitigating factor is about to be imparted, and punctuation should separate this tacked-on phrase from the main clause: â€Å"These factors make it hard for management to decide what to communicate to directors, given the board’s crowded agenda.† (The additional phrase could also begin the sentence: â€Å"Given the board’s crowded agenda, these factors make it hard for management to decide what to communicate to directors.†) 2. It’s not a real pleasant experience to tell you the truth. As written, this sentence suggests that the writer does not enjoy telling the truth to the reader (or, if the sentence is a quotation, to someone the speaker is talking to), but this is not the writer’s (or speaker’s) intent. To signal that â€Å"to tell the truth† is simply a conversational aside, it should be separated from the main clause: â€Å"It’s not a real pleasant experience, to tell you the truth.† (As in the previous sentence, the modifying phrase can begin the sentence: â€Å"To tell you the truth, it’s not a real pleasant experience.†) 3. The coach had pursued a star athlete only to have a deal fall just short. This sentence reads as if the coach had tried to recruit an athlete for the sole purpose of having a deal fall short; only could be misconstrued as a synonym for merely. But the part of the sentence starting with only is a modifying phrase describing the result of a sincere recruiting effort, and it should be set off from the main clause: â€Å"The coach had pursued a star athlete, only to have a deal fall just short.† (Unlike the dependent clauses and the main clauses in the sentences above, this pair of clauses cannot be transposed without heavy revision.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:20 Types and Forms of Humor15 Words for Household Rooms, and Their Synonyms45 Idioms About the Number One

Poems Read at Inauguration Ceremonies for US Presidents

Poems Read at Inauguration Ceremonies for US Presidents Poetry seems so natural an inclusion in public ceremony that you might be surprised to learn that it was nearly 200 years after the very first Presidential oath of office was taken by George Washington before a poet was included in the official inauguration proceedings. There are a couple of 19th-century poems historically associated with Presidential inaugurations in the archives of the Library of Congress, but neither was actually read during the swearing-in ceremony: â€Å"An Ode in Honor of the Inauguration of Buchanan Breckinridge, President and Vice President of the United States† by Col W. Emmons, printed on broadside in 1857.â€Å"An Inaugural Poem, Dedicated to Abraham Lincoln, of Illinois, and Andrew Johnson, of Tennessee,† from The Chronicle Junior, an inauguration program that was actually printed on a press in a wagon during Lincoln’s inaugural parade in 1865. The Introduction of Poetry in the Presidential Inauguration Robert Frost was the first poet invited to be part of the official swearing-in of an American president when John F. Kennedy took office in 1961. Frost actually wrote a new poem for the occasion, a fact that seems slightly odd considering his stated aversion to writing poems on commission. It was a not-terribly-good poem called â€Å"Dedication† that he intended as a preface to the older poem Kennedy had originally requested, but on Inauguration Day, circumstances intervened – the glare of bright sunlight off new snow, his faint typescript and the wind ruffling his pages and his white hair made it impossible for Frost to read the new poem, so he gave up the attempt and went directly into reciting Kennedy’s request without the preamble. â€Å"The Gift Outright† outlines the story of American independence in its 16 lines, in a triumphant, patriotic tone that brings to mind the 19th-century doctrine of manifest destiny and domination of the continent. As usual, Frost’s poem is aimed at a target less conventional than it first appears. â€Å"The land was ours before we were the land’s,† but we became Americans not by conquering this place, but by surrendering to it. We ourselves, the people of America, are the gift of the poem’s title, and â€Å"The deed of gift was many deeds of war.† At Kennedy’s request, Frost changed one word in the last line of the poem, to strengthen the certainty of its prediction for America’s future â€Å"Such as she was, such as she would become† became â€Å"Such as she was, such as she will become.† You can watch NBC News coverage of the entire 1961 inauguration ceremony at Hulu.com  if you’re willing to sit through ads inserted at 7- to 10-minute intervals in the hour-long video – Frost’s recitation is in the middle, immediately before Kennedy’s oath of office. The next president who included a poet in the proceedings surrounding his inauguration was Jimmy Carter in 1977, but the poem didn’t make it into the actual swearing-in ceremony. James Dickey read his poem â€Å"The Strength of Fields† at the Kennedy Center gala after Carter’s inauguration. It was another 16 years before poetry entered again into the official inauguration ceremony. That was in 1993, when Maya Angelou wrote and read â€Å"On the Pulse of Morning† for Bill Clinton’s first inauguration, her reading here on YouTube. Clinton also included a poet in his 1997 inaugural ceremony – Miller Williams contributed â€Å"Of History and Hope† that year. The tradition of presidential inauguration poems seems now to have settled in with Democratic presidents. Elizabeth Alexander was commissioned as inaugural poet for Barack Obama’s first inauguration in 2009. She wrote â€Å"Praise Song for the Day, Praise Song for Struggle† for the occasion, and her recitation is preserved on YouTube. For Obama’s second inauguration ceremony in 2013, Richard Blanco  was asked to submit three poems to the White House, which selected â€Å"One Today† for him to read following the President’s inaugural address. Blanco’s performance at the podium is also posted on YouTube.

Movie Wo Ai Ni Mommy Essay Example | Topics and Well Written Essays - 1000 words

Movie Wo Ai Ni Mommy - Essay Example (Soe, 1997, p.3) They derive many cinematic elements from early Asian American films, but also include â€Å"souped-up mise-en-scenes, techno soundtracks and ultra-hip young characters...the stories are ultimately about identity, cultural confusion and finding one's own voice and desires, all of which have been recurrent themes in Asian American films past and present.† (Soe, 1997, p.3) Thesis: In the case of Wo Ai Ni Mommy, we witness some of these cinematic elements, along with unique filmmaking style of the director Stephanie Wang-Breal. Complex issues of loss, memory, family anomie and alienation are all integral parts of the Asian American film genre. In recent years though, Asian American filmmakers have produced an interesting body of work which are largely documentaries or experimental work. The new tribe of young directors, â€Å"linked by youth and their impressive technical skills, explores themes and issues common to Asian American films and videos from years past .† (Soe, 1997, p.3) And the movie titled Wo Ai Ni Mommy by Stephanie Wang-Breal should be studied in this backdrop. ... or example, Wang-Breal also doubles up as a translator between Faith and her new parents, as the former struggles to get acclimatized with new socio-cultural norms. Usually documentary filmmakers take a passive role in the process of film-making, in that they do not affect the audio/visual information being captured. But in the case of Wang-Breal, by virtue of being the only remaining link to Faith’s Chinese heritage, also assumes the role of the young ward’s confidante and interlocutor. It should also be noted that Asian American filmmaking is not one homogenous concept, but rather consists of vastly diverse constituencies in which â€Å"recent immigrants, native-born citizens, community activists, documentarians, avant-garde artists, film students, Asiaphiles and cineastes all claim valid rights. The complexity of the Asian American community has always influenced and affected the work of its filmmakers. As this community becomes more diverse, it will require even gr eater skill and acuity to accurately reflect the ever-evolving state of Asian American media arts.† (Soe, 1997, p.3) It has been an endeavor of early Asian American filmmakers to present their authentic ‘voice’ in their works. This is certainly evident in Wo Ai Ni Mommy too, where director Stephanie Wang-Breal’s original voice comes across to the audience. Within the limitations of a documentary project, the director manages to raise important issues facing adopted Chinese kids such as Faith. While Faith is obviously the protagonist of the film, her new parents Donna and Jeff are also given key coverage. Indeed Donna’s early experiences with Faith were very challenging. But the later transformation of Faith into an English-speaking American kid is in large part due to the efforts of Donna. A

None Assignment Example | Topics and Well Written Essays - 750 words - 1

None - Assignment Example Further to this, the prompt gives other fallacious statements of the reasons why individual and other Americans should own guns. For instance, it cites the border threats posed by immigrants from Latin America and other forms of gangs. It argues that the borders have become porous hence allowing job seekers, al-Qaida agents, as well as other terrorist organizations. Moreover, it asserts that the border has increased insecurity by allowing individual committing criminal activities such as robbery, kidnapping, murder, rape among others (Rick 17). Therefore, the prompt believes that owning a gun is the only solution towards the increased insecurity in the US specifically in the southern border. There are many fallacies that are emanating from the above prompt. For instance, many US citizens believe that owning a gun can be the only solution to their insecurity. This is not the case because guns do not ensure security, but are for shooting and killing (Lunger 67). Owning a gun does not ensure the security, but threatens and intimidate those living around and who dont own. In many cases, people have been killed even when they have guns. For instance, law enforcement agents have been killed when in patrol through being ambushed (Goss and Cook 133). This is an indication that owning or possessing a gun does not guarantee the security. There are many ways citizens can protect themselves other than owning a gun. Secondly, the prompt asserts that the porous US borders more so in the south have led to insecurity by allowing immigrants. This is a fallacy; not all illegal immigrants are security threats. There are many who have been of help to the US government by offering labor in areas where citizens cannot reach (Goss and Cook 133). Some immigrants are in US legally hence should not be viewed as illegal immigrants. Instead, they should be viewed as people who can contribute positively to the US economy. Lastly, there are a number of cases when the gun owners