How has Lucozade persuaded its audience to buy the product essays

How has Lucozade persuaded its audience to buy the product essays Over the past thirty years Lucozade has changed its image to market the product. Lucozade with its high sugar content appears in both liquid and tablet form, and it was originally made for people who were feeling ill. It began with just one original drink but today there is lemon, orange, blackcurrant, mixed fruit, hydro and sport. In 1932, Beechams made Lucozade, which is commonly known for making medical products. In 1970 it was still a medical product and was sold in chemists at a high price. But since 1970 both knowledge and medicines have improved. Today Lucozade is mainly used as an energy drink, there are other products for energy drinks but Lucozade has maintained a niche in the market. The advertisement selling Lucozade in 1970 is persuasive in many ways. The family is a fairly stereotypical middle class unit: the Mother middle, upper class woman, nice hair, clothes etc, the boy, noisy, plenty of toys and the little girl has bunches, hugging a doll and is generally very sweet. It begins with a boy in bed receiving, Get well cards from his little sister, showing that the little boy is actually ill. He then becomes the usual stereotypical boy being noisy and playing on his drum. When their Mother pours the Lucozade into a glass and says to her ill son, come on noisy, back to bed, he obeys. This reveals that the boy having already dismissed his little sisters card, which he thinks unimportant, approves of the Lucozade and expects it to work. During this period, people would have expected the father to be at work while the wife stayed at home and looked after the kids, therefore the father is not present. The reason why people responded to this product is they feel they can relate to the story, the lower class think that if they buy that product then they are buying into the whole classy image. The appearance of the Lucozade bottle is very stylish. The exterior is wrapped in cellophane with th...