Your organization has selected you to prepare and write a report to Essay

Your organization has selected you to prepare and write a report to assess the appropriate information needs of your company and to recommend the appropriate software to support those information needs - Essay Example A&F is a huge organization in the sense that, it has its headquarters in New Albany, Ohio where all the operations are run including merchandise distribution centre that are located on the campus to ensure that there is brand protection (EuroSPI 2010, & Riel, 2010, p.34). Therefore, A&F being a huge corporation it has an executive director that Arthur Martinez who ensures that the organization achieves its objective in the clothing industry. Additionally, there are other seven officials or directors of the organization. They ensure that the goals of the organization are met on time and that their clients are satisfied with the goods that are produced. The A&F has 1,049 stores all over the world where 278 of those stores are located in the United States. The stores operate all their four brands that include Abercrombie Kids, which sells clothes for children from the age of 7 through 14. Hollister Co. that sells clothes for children from the age of 14 through 18 and is themed as â€Å"SoCal† these clothes have lower prices compared to their parent brand. There is Gilly Hicks, which is a cheeky cousin of Abercrombie & Fitch that has been themed as â€Å"Down Under† Sydney. This concept brand offers lounge wear and underwear for women aged 18 and up. Lastly, there was the Ruehl No. 925, which used to offer clothes for women of the age of 22 through 35. However, the operations of Ruehl No. 925 closed in 2010. The organization uses brand representatives or what is commonly known to as models for their stores customers’ service. Additionally, their store managers who are responsible for lighting, photo marketing, forms, fragrance presentation and ensuring that the models employed to sell the organizations brand comply with what us known as the look policy. By so doing, the store managers ensure that their customers have a clear way of seeing how the clothes would look like if they were wearing them making it an